One of my goals for Pawsh 2013 is to focus more upon fascinating creative people and their furry sidekicks, who bravely set out to create exciting new businesses. Who better to start things with than the lovely ladies of Tinsel & Twine. This Brooklyn-based event design boutique was founded by three Tinselettes — Liz, Adette and Erica– and creates spectacular events attuned to every client’s distinct personality.
Their studio is often frequented by two French bulldogs named Lucy Goosey and Mayhem. Pawsh chats with the bubbly, talented team about tips for throwing the perfect party, operating a dog-friendly workplace and the challenges of running an independent business. Keep reading to learn more about the Tinselettes!
1. What kind of events/parties do you work on?
So far, most of our client events have been weddings, but we are excited to expand our services to other types of celebrations this year. Luckily, there are so many types of parties and events in NYC on any given night. We plan to partner with a few brands and local businesses this year to add our unique event styling to their celebrations.
2. Tell me about your latest bridal inspired project.
Our team at Tinsel & Twine, in collaboration with Marianna Jamadi Photography and Broadway Party Rentals, produced this photoshoot inspired by the sudden chill in the air. Focusing on raw cotton and wool textures, we created a thematic cocoon for what we lovingly called our “Natural Bride.”
The table is dressed in a charcoal herringbone wool and topped with raw cotton and asparagus leaf centerpieces. The richness of the brushed gold chargers, glowing votive candles, and gold-rimmed glassware provide a striking contrast to the organic feel of the raw cotton and purposefully imperfect arrangements.
3. How do your dogs influence your typical work day?
These funny little creatures are such a big part of our happy little business. They have prime seating in our studio (by the windows, of course) and are almost always present during our photoshoots and meetings. It’s easy to get wrapped up in the business. Having the pups around is a great excuse to get up, get out, and get some fresh air!
4. Do you ever work on dog-friendly events?
Sadly, none of our clients have incorporated their puppy loves into their events (yet!). We have a few for this upcoming year that we’re trying to convince… For now, we’re happy for clients to bring their dogs along to meetings.
5. What would you say is the secret-ingredient for throwing a stylish and memorable event?
The secret for throwing a stylish and memorable event is simple: Do what hasn’t been done. The internet makes it easy to pull together mood boards or inspiration pictures, but we like to use these as a starting point. But the real fun of our job is creating an overall experience that nobody’s ever come close to doing before.
6. What advice would you give someone wishing to throw their own beautiful party?
As one of our very first steps, we ask our clients to describe their ideal event in three words or less. This is often more challenging than you might expect! But distilling your event style and vision to just three words really helps you understand where to start and where to focus your energy.
7. What is the biggest mistake people make when throwing an event?
The most common mistake we see people make is following what they “should” do. Sure, etiquette and rules help guide the design process, but we always encourage clients to do whatever they want to do — no matter how crazy it might seem. The event details that don’t follow tradition tend to be our most memorable.
8. What is something that you are looking forward to in 2013?
We are working on lines of stationery this year. One of the collections will be inspired by our favorite 4-legged friends. Stay tuned for more news on that!
Thank you for taking the time to chat with us ladies! Be sure to follow Tinsel & Twine for even more pretty parties!
