Browsing through the Berlin-based pet brand Cloud 7‘s new catalog feels like floating — quite possibly on a pristine fluffy cloud of your own. The brand offers stunning lines, creative design, high-quality and beautiful marketing materials — all things that make something very ‘pawsh’ indeed!

Founded by husband and wife team Todd and Petra Schulz, Cloud 7 is distributed all over the world in over 30 different countries; although sadly, not yet in Canada. Petra used to work in fashion, designing for major brands such as Tommy Hilfiger and Liz Claiborne. However, when the time came to start thinking about starting her own business she took her career in an entirely new direction and turned her once imaginary fashion brand into a dog-inspired reality.

Todd, a former creative director of MC Saatchi, soon jumped on board to help communicate Cloud 7’s message to the world in a different way. They joined forces with the immensely talented German editorial photographer, Janne Peters, in an effort to present their products in an authentic yet stylish manner. The result is a stunning work of art that features everyday people plucked from the streets at random and the many diverse ways in which they live with their dogs. Keep reading for more great photos!

“Whenever we walked our dog or went out to restaurants, we were spotting people who we found interesting in combination with their pet,” says Todd. “We simply asked them if they’d be ok to be photographed and published in our bi-annual catalog. Their fee was a product from Cloud 7 of their choice.”

The result is a stunning and heart-warming collection of contemporary pet (and person) portraiture bathed in soothing natural light. It’s little wonder that the Cloud 7 catalog has sky-rocketed in popularity and that people are now requesting to participate!

I am over the moon about this creative, thoughtful and artistic approach to life with pets and cannot wait for Cloud 7 to drift across the ocean and land in Canada. You can bet your best biscuits I’ll be one of the first to check it all out. Well done Cloud 7 and thank you so much for your beautiful work!

Photography by Emma Taylor Photography

Are you ready for a scorching summer? This enormous pup, Keeto the Newfoundland, certainly is! Nothing quite cools a pooch down like some hearty frolicking about in the water and rolling around in the damp sand. Just be sure to pack your dog-friendly beach bag with everything your pooch needs from super absorbent towels to surfs-up biscuits! Keep reading for even more delightful photos of this gentle giant and his big beach fun by the lovely Emma Taylor from Australia!

I don’t know about you, but this photo series has completely inspired me to take Rory for a day at the beach very soon! Of course, we must all make sure it is a dog-friendly beach…and if water isn’t your dog’s idea of fun here are an alternative six ways to keep your dog cool.

Walking is an important part of any pet parent`s daily routine, so dressing up a little bit is always a fun perk. Although there are thousands of different leash designs to choose from there are ultimately only two basic styles: the retractable and the traditional. The retractable leash is great for letting your dog having a little more freedom on the walk (especially for those pooches who bolt whenever off leash so can`t fully enjoy the park experience). On the other hand, the traditional leash usually offers a lovely linen-inspired texture and gentle grip. If you had to choose between the Grreat Choice Retractable Lead or the Harry Barker Wildflower Leash, which would you pick?

This month’s motto is all about books! What better way to enjoy the hot sticky days of summer than by lounging on a blanket beneath the cool delicious shade of a tree, your dog by your side and your imagination sparked by a sensational read?

I am always trying to sneak away to curl up with a good book and relish those lazy cottage days when that’s all I can do. For some truly great titles be sure to check out this list of recommendations or our latest roundup of wonderful stories.

What book is your nose stuffed into at the moment — pet-related or otherwise? What is your favourite book of all time? What are you dying to read this summer? I’m always on the prowl for new authors and stories, so let’s chat about literature today!